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Two fashion models walking on a runway showcasing vibrant outfits.

Grape purple and tomato red may not sound like an obvious pairing, but it’s one that emerged at Prada when a punchy red polo shirt and deep-lavender bloomer shorts walked the spring/summer 2026 runway. The quirky color combination is here to stay for fall/winter 2026; we spotted a grape-colored leather coat at Celine, offset with a raspberry turtleneck and deep-red jewelry, while Chemena Kamali of Chloé sent down a collection of updated prairie-inspired styles, showing a laminated purple coat styled with a flouncy beet-colored checked dress. Valentino took a more subtle approach, reserving the combination for purple stockings and red heels, adding a touch of surprise to otherwise evening-forward looks.

Model walking runway in red shirt, black bra, purple shorts, glasses, holding black handbag. Prada Spring/Summer 2026 — launchmetrics.com/spotlight

Model in purple trench coat and bold necklace on runway. Celine Fall/Winter 2026 — Courtesy of Celine

The pairing calls to mind last year’s wave of color combinations inspired by food pairings: pistachio and clementine, raspberry and Biscoff, butter and sardine. Like those combinations, grape purple and tomato red strikes a balance between familiar and unexpected, making them surprisingly wearable despite their boldness.

Celebrities, as usual, are early adopters. At the Cannes Film Festival, Dua Lipa wore head-to-toe Ferragamo, pairing a sheer purple-colored dress with bright-red pumps and a matching handbag. In New York City, Zoey Deutch showed a more classic take on the pairing, styling bright-red trousers with a cropped purple cardigan and simple white sandals.

Zoey Deutch in a purple cardigan and red trousers Zoey Deutch in a purple cardigan and red trousers — TheStewartofNY/Getty Images

To help you navigate this adventurous color combination — perhaps in a slightly more approachable way — here are nine outfit ideas that prove purple and red can work everywhere from the beach to a busy day in the city.

An Easy Entry Point

If the combination feels a bit bold, start with a poppy-red drawstring pant and a ribbed tank top. Then, incorporate purple through accessories, from strappy sandals to a resin bangle — a low-commitment way to test the pairing before going all in.