Throughout the Knicks’s historic playoff run, Jordyn Woods’s “lucky bag” worked almost as hard as the players. Once she started carrying the orange “Tux” bag she designed herself, the Knicks embarked on a 13-game winning streak and continued on to become 2026 NBA champions. (In fact, the only time she was not allowed to bring the bag, they lost.) Before taking some much deserved rest, the bag is continuing its own New York victory lap and making its museum debut at the Guggenheim.
Woods’s “lucky bag” will be on view for the public for five days beginning tomorrow at the Guggenheim New York’s Café Rebay. The display of the viral good luck charm celebrates the Knicks’ historic win. “When I heard Karl-Anthony Towns say that maybe the lucky bag should come to the Guggenheim, I was thrilled,” said Mariët Westermann, Director and CEO of the Solomon R. Guggenheim Museum and Foundation.
The bag has become so much more than a bag. Last week, it accompanied Woods to the Knicks’ ticker-tape parade, where it was held by New York Mayor Zohran Mamdani and Governor Kathy Hochul. The now sold-out faux ostrich bag, which retails for $125, has become an emblem not only of Knicks team spirit but of hope and community, with huge portions of the nation rallying behind the little accessory.
“New York City means so much to Karl and me, so being able to lend a piece of history—and luck—back to the city is truly an honor,” said Woods. “The Guggenheim is one of my favorite places, and I never imagined that something I designed would one day be on view at the museum. So many of us are still in shock over the Knicks’ historic run, and seeing the lucky bag at the Guggenheim somehow makes it all feel real.”
The bag will sit in a museum that also holds works by Andy Warhol, Vasily Kandinsky, and Franz Marc, elevating itself to cultural icon. “People have always found meaning in objects that embody profound cultural moments, and they often go to great lengths to see them. That is one reason museums exist,” said Westermann. “Like art, basketball at the stratospheric level of the Knicks thrives on discipline, creativity, and teamwork—and on bringing people together. Just think about it—this bag is the first ever clutch that actually became clutch.” The power of fashion, it turns out, is very real.
