Foundation is a communications firm specializing in building beauty brands. Known for launching and scaling some of the industry’s most recognizable names — including Hero Cosmetics, Briogeo, Nécessaire, Patrick Ta Beauty, and Homecourt — the firm tells impactful brand stories across categories such as bodycare, haircare, and color cosmetics.

Foundation is currently offering internship opportunities in both beauty PR and influencer marketing, with positions available in Brooklyn (Dumbo) and Los Angeles. The program is designed to give interns practical knowledge, professional exposure, and a meaningful foundation for their careers in beauty communications.

Beauty PR Internship Responsibilities

  • Assisting in the execution of client events
  • Managing product mailers and beauty closet inventory
  • Conducting industry research and competitive analysis to stay current on the media landscape
  • Creating pitch drafts and target press lists
  • Updating client reports

Influencer Marketing Internship Responsibilities

  • Sourcing and building out influencer lists
  • Outreaching to agents and influencers
  • Managing influencer mailers
  • Assisting with influencer event RSVPs
  • Strategizing influencer partnerships and activations for brands

Learning Opportunities (Both Tracks)

PR Strategy

  • Learn how to craft compelling narratives and pitch stories to top beauty editors and creators
  • Shadow team brainstorms focused on campaign strategy, positioning, and launch calendars

Media Relations

  • Gain insight into how media relationships are built and maintained
  • Observe real-time pitching and follow-up with top-tier beauty publications

Influencer Marketing

  • Understand the influencer landscape and its role in driving brand awareness and conversion
  • Learn how to assess performance using metrics like EMV and content engagement

Event Planning

  • Get an inside look at launch event execution, from concept to completion
  • Support real-world activations that bring a brand’s story to life

Interns will also receive ongoing mentorship and feedback from account leads through team meetings, brand immersions, and cross-functional trainings.

Qualifications

  • Professional, enthusiastic, and positive attitude
  • Knowledgeable about the beauty and wellness industry, influencers, and media trends
  • Excellent written and verbal communication skills
  • Extremely resourceful, organized, and detail-oriented
  • Able to work quickly and efficiently while managing a varied workload

Perks

  • Free beauty products
  • Monthly unlimited MetroCard (NYC)
  • Gas reimbursement and parking validation (LA)

Requirements and Availability

  • School credit required
  • Availability of at least two days per week in-person at the Brooklyn (Dumbo) or LA office
  • Start: January 2027
  • End: May 2027

To apply, send your resume and cover letter to hiring@wearefoundation.co. Be sure to specify which position (Beauty PR or Influencer Marketing) and which office location you are applying for.