Marilyn Monroe’s ‘Happy Birthday’ Dress For JFK Sells For $4.8M

On May 19, 1962, Marilyn Monroe donned a skin-tight, sequin-covered dress to bid a “happy birthday” to President John F. Kennedy for his 45th at a gala in Madison Square Garden. Now 54 years later, the chic piece has been sold for a cool $4.8 million.


The iconic sex symbol’s look was sold at an auction to none other than Ripley’s Believe It Or Not! And with a price tag that high, it’s become the world’s most expensive dress ever sold at an auction.

“This is the most famous item of clothing in twentieth century culture,” said Ripley’s VP of Exhibits and Archives, Edward Meyer. “It has the significance of Marilyn, of Hollywood, of JFK, of American politics. Any museum in the world would love to have it on display, and now it belongs to Ripley’s Believe It or Not!”

The custom-made Jean Louis dress is embossed with over 2,500 hand-stitched crystals on a nude-colored bodice. Rumors have it the piece was so tight that Monroe had to be sewn into it!